Terms of Use

This website with domain name https://myviva.com, its related sub-domains, sites, services and tools (hereinafter referred as “Site”) and all the documents, data, information and material contained in the Site belongs to the Landmark Group (‘VIVA’, ‘we’ or ‘us’). The term “VIVA” shall mean VIVA Enterprise Holdings Ltd, a company incorporated in British Virgin Islands and licensed to operate in Jebel Ali Free Zone, Dubai, UAE and shall include its subsidiaries, associate companies, affiliates, and companies or entities managed or controlled by it or under common control or management with it. These terms and conditions (hereinafter “Conditions”) govern your use of this Site; by accessing this Site, you are deemed to have agreed to these Conditions. If you are not an authorized user and if you do not agree to these Conditions or any part of these Conditions, you must refrain from usage of this Site. VIVA reserves the right to change these Conditions and the material in the Site at any time. Conditions

Use of materials

This Site has been created and developed by VIVA to provide information about its company and its different concepts and products offered by these concepts to you. You may copy, download or print the material on this Website for non-commercial, private or domestic use only, provided our proprietary rights, including intellectual property rights are preserved at all times. Unless otherwise stated, please assume that everything you see or read on the Website including any personnel represented in the text, clips, photographs, examples and other materials (“VIVA’s Material”) are protected under the respective laws.


The site contains trademarks, service marks and devices owned by VIVA or licensed to VIVA to distinguish its services and products. These trademarks and service marks and related intellectual property are protected from copying and simulation under national and international laws and may not be reproduced or copied without the express prior written consent of VIVA.


The information, text, graphics, images, sounds, links and all other information and software published or otherwise contained in the Website are either owned exclusively by VIVA or licensed by VIVA and except as specifically provided in these Conditions may not be used, copied, distributed, displayed, reproduced or transmitted, in any form or by any means whether electronic, mechanical or otherwise, without the prior written approval of VIVA. You may not, without such approval from VIVA, create derivative works from any part of the Site or commercialize any information, products or services obtained from any part of the Site. Information received from a third party may be the subject of copyright owned by that third party.


You accept that all information provided on the Site or any other material accessed through the Site including via any linked website is general information and is not in the nature of advice. You also accept that all the information is provided on an “as is” basis and to the extent permitted by law, is provided without any warranty, representation or condition of any kind whether express, implied, statutory or otherwise. You assume all responsibility and risk for your use of or reliance upon the information and the Site or any other material accessed through the Site including via any linked website. Whilst VIVA seeks to ensure that the Information is reliable and accurate, errors and omissions may occur and therefore, to the extent permitted by law, VIVA does not make or give any representation or warranty (express or implied) of any kind as to any matter relating to the Site and any linked website, including without limitation, as to merchantability, non-infringement of intellectual property rights or fitness for purpose. VIVA does not warrant that (a) the information or any other material accessed through the Site including via any linked website is reliable, accurate or complete including, without limitation, information relating to prices and availability; or (b) your access to information or any other material accessed through the Site including via any linked web site will be uninterrupted, timely or secure. VIVA is not liable for any loss (direct or indirect) resulting from any action taken or reliance made by you on the information or any other material accessed through the Site including via any linked website. You should make your own inquiries and seek independent professional advice before acting or relying on any such information or material. VIVA may from time to time update, modify or add to the information, including these Conditions and reserves the right to make changes without any obligation to notify past, current or prospective users of the Site. Unless otherwise specified to the contrary all new information shall be subject to these terms and conditions. VIVA does not guarantee that the Site will operate continuously or without interruption or be error free. In addition, VIVA may also suspend or discontinue any aspect of the Site at any time without being liable for any direct or indirect loss as a result of such action.


The Site is for your personal noncommercial use and any information may be downloaded by you solely for that purpose. This right to use the information is not a transfer of title, and is subject to the following restrictions: the information should not be used for any commercial purpose or public display, performance, sale or rental; no copyright or other proprietary information should be removed / copied; the information should not be transferred to another person; software should not be interfered with in any manner; every person downloading, reproducing or otherwise using the information must prevent any unauthorized copying or usage of the information; you will only use the information for lawful purposes and in accordance with these terms and conditions.


You must ensure that your access to and your use of the Site is not illegal or prohibited by laws which apply to you. You must take your own precautions that the process which you employ for accessing the Site does not expose you to the risk of virus, malicious computer code, computer program routine or process or other forms of interference which may damage your own computer system. Without limitation, you are responsible for ensuring that your own computer system meets all relevant technical specifications necessary to use the Site and is compatible with the Site. VIVA does not accept responsibility for any interference or damage to your own computer system which arises in connection with your use of the Site or any linked website. VIVA does not guarantee or warrant that any material available for downloading from the Site or any linked website will be free from any virus, infection or other condition which has contaminating or destructive properties. You are responsible for taking sufficient precautions and checks to satisfy your own particular requirements. You must ensure that any information which you provide to VIVA is accurate and complete and does not contain any virus, malicious computer code, computer program routine or process or other form of interference which may damage the computer system of VIVA or the Information or which may detrimentally interfere with any VIVA system, data or information.

Linked websites

The Site may contain links to other websites. Those links are provided for convenience only and may not remain current or be maintained. You acknowledge and agree that VIVA does not have any control over the content or availability of linked websites and accepts no responsibility for the content, privacy practices or any other aspect of linked websites. Links with linked websites should not be construed as an endorsement, approval or recommendation by VIVA of the owners or operators of those linked websites, or of any information, graphics, materials, products or services referred to or contained on those linked websites, unless and only to the extent expressly stipulated to the contrary.

Security & confidentiality

Electronic transmissions of data including the Internet are public media and any use of such media is public not private. Information related to or arising from such use is either public or the property of those collecting the information and not personal or private information. VIVA does not warrant and cannot ensure the security or confidentiality of any information which you transmit to VIVA. Accordingly, any information which you transmit to VIVA is transmitted at your own risk.
If you have been provided with a login and password, then any such login and password are for your personal use only. You may not reveal your login or password to anyone else or permit anyone else to use your login and password to access the Website. You are responsible for maintaining the confidentiality and security of your login and password and accept responsibility for all activities that occur under your account or password. You must notify VIVA immediately in the event that the security of your login or password has been breached.

Termination of Access

If you breach any of these conditions your access to the Site will terminate immediately without the necessity of any notice being given to you. Access to the Site may at discretion of VIVA be terminated at any time by VIVA without notice. The provisions of these conditions excluding, limiting and disclaiming the liability of VIVA will nevertheless survive any such termination.

Single Sign On

VIVA offers a single-sign-on i.e. after a one-time registration on one of the Participating Website, you can sign on (login) to each of the Participating Website with uniform credentials, without having to go through a separate registration and sign-on process each time. (“Single- Sign-On”). Single- Sign-On provides a single identity – the basis for Participating Website you wish to use recognizing and verifying you. Further after logging into any of our Participating Website you can easily visit any or all of our Participating Website through links in the Participating Website. You can update your account data at any time.

Personal Information

Your name, address, phone number, email address, user name, password, feedback, IP address and location, digital device name, type and configuration, details relating to your download of Publications via the Service (including details relating to the time of the download, any interruptions, and the success or failure of the downloads), the URL from which you accessed the Participating Website, demographic information, and other such ‘Personal Information’.

Treatment of Personal Information

For the purpose of Single- Sign-On, certain personal data is stored centrally in a database and is available to our affiliates and service providers connected with the operation of Participating Websites.
VIVA collects your Personal Information to enable us, amongst other things, to provide the Participating Website and our Services to you. We take all steps reasonably necessary to protect against the unauthorised access, use, alteration, disclosure or destruction of Personal Information. If VIVA is sold to a third party, or VIVA otherwise becomes subject to a merger, consolidation or acquisition, it would become necessary for us to transfer your Personal Information to a third party, and in such case VIVA would require that the third party handles your Personal Information with no less care than taken by us.
If you decide to opt-in to our mailing list, you’ll receive emails that may include company news, updates, related product or service information, etc. You can unsubscribe from our email list at any time by following the instructions included at the bottom of each email, or by contacting us via our Participating Website.
Other than as may be required in order to operate the Participating Website, or as otherwise described in the Participating Website Terms and Conditions or these Terms, we disclose your Personal Information to third parties only as reasonably required to protect the rights and safety of ourselves and Participating Website users or as required by law enforcement authorities. VIVA’s operational purposes include, without limitation:
VIVA use of other companies and/or individuals to perform functions on its behalf (e.g. providing customer service, domestic or international data hosting/storage services on cloud or otherwise), and in such circumstances these companies or individuals will be provided access to only such Personal Information required to fulfill their functions (and only on the agreement that they not use your Personal Information for any other purposes); and
Purposes intended to deliver publications to you, verify your account information, verify access to publications, determine whether you meet the minimum system requirements for use of the Service, provide you tailored content and instructions, targeted promotions, provide customer support, and seek your input regarding VIVA and the Participating Website.
To keep your Personal Information safe, we ensure that sensitive and private data exchanges between you and Participating Website happen over a Secure Sockets Layer (SSL)-secured communication channel, and are encrypted and protected with digital signatures. SSL-secured communication channels are specially designed to protect personal and sensitive information (payment details), which is sent over the internet.
Apart from aforesaid, we may use third party service providers to help us operate our business, the Participating Website, or administer activities on our behalf, such as sending out newsletters or surveys. We will only share your information with these third parties for those limited purposes if you’ve given us your permission to do so.
You may review or update the Personal Information that VIVA holds in respect of your account by contacting VIVA at help@myviva.com


VIVA may use cookies, or other technologies, to remember Personal Information or General Information when you use the Participating Website. Cookies are small files or records that VIVA may place on your web browser for collecting information about your activities on the Participating Website, preparing reports, assessing trends, in order to determine relevant interest based advertisements to serve the customers and otherwise monitoring the way in which the Participating Website is being used. VIVA may also use services hosted by third parties, to assist for these matters which may collect information, such as your IP address, sent by your browser or via cookies. This is intended to enhance convenience for you, and to assist VIVA to run an efficient operation
The use of cookies is relatively standard. Most browsers are initially set up to accept cookies. However, if you prefer not to store cookies, you can choose to:

  • not use Participating Site
  • set your browser to notify you when you receive a cookie
  • set your browser to refuse to accept cookies
  • delete our cookies after visiting Participating Site
  • browse our site using your browser’s anonymous usage setting

By accepting the Terms, you confirm your consent to VIVA’s use of cookies, and other such technologies, for these purposes.
Any information that we collect and store that is personally identifiable is protected using appropriate means, and although VIVA does so, it will not be held responsible for any unauthorised access by third parties.
The Participating Website may contain links to other websites. Please be aware that VIVA is not responsible for the privacy practices of third party websites (Participating Websites excluded) not operated by VIVA, and cannot guarantee the security of any of your Personal Information collected there. VIVA encourages you to read the privacy statements of each and every third party website that collects your Personal Information.
If you have any questions or feedback about the Privacy Policy, contact us at support@VIVA.com.

Privacy Policy

VIVA Enterprise Holdings Ltd, a company incorporated under the laws of British Virgin Islands (referred to herein as “VIVA”, “we”, “our” or “us”) is committed to protecting your privacy online. This Privacy Policy discloses the privacy practices for participating websites of VIVA and its affiliated companies, currently comprising of www.myviva.com, www.maxfashion.com, www.lifestyleshops.com, www.homecentre.com, www.splashfashions.com, www.babyshopstores.com, www.centrepointstores.com and www.shoemartstores.com and their related sub-domains, sites, services and tools, or any successor site (jointly or severally referred as “Participating Website”, as the context so require). The number of Participating Website may also vary in the course of time. This Privacy Policy (the “Privacy Policy”) describes the ways in which we collect, store, use and protect the information collected due to your use of Participating Website. By providing us with your information you expressly consent to us processing your personal information in accordance with the terms of the Privacy Policy.

In the course of your use of this Site, we will collect certain information from you, (the “Information”) which will be dealt in accordance with this Site’s Privacy Policy.


Change in the Privacy Policy

Changes in law or changes in VIVA’s business may require changes to be made to the terms of this Privacy Policy from time to time so VIVA encourages you to review this Privacy Policy periodically for any such changes. It is your responsibility to carefully read, agree with the Privacy Policy on each occasion you use the Participating Website and your continued use of the Participating Website shall signify your acceptance to be bound by the latest Privacy Policy.


VIVA does not accept any liability for any failure by VIVA to comply with these conditions where such failure is due to circumstances beyond its reasonable control. If VIVA waives any rights available to it under these conditions on one occasion, this does not mean that those rights will automatically be waived on any other occasion. If any of these conditions are invalid, unenforceable or illegal for any reason, the remaining conditions shall nevertheless continue in full force. You are completely responsible for all charges, fees, duties, taxes and assessments arising out of the use of the Site.

General Information

We also receive more general information from you as a result of your visits to, and use of, the Participating Website. This general information does not identify you personally, and can include information such as your IP address, the length of time you spend on the Participating Website, your browsing history, and other such ‘General Information’.

Treatment of General Information

VIVA also collects your General Information to allow us, amongst other things, to better understand our users and improve the layout and functionality of the Participating Website. VIVA may use and disclose anonymous information, including aggregate anonymous information derived from your Personal Information, to inform publishers, partners, trusted affiliates, advertisers, and other interested parties as to the usage habits or characteristics of VIVA’s customer base, and to serve any other business purposes.


All notices and other communications permitted or required by the provisions of this Agreement may be given by electronic mail or, if by VIVA, by posting such notice on the Site. Notice is deemed given upon receipt by you if sent by electronic mail or immediately upon posting to this Site.


In no event shall VIVA be responsible for any direct, indirect, special, incidental or consequential loss or damage, including without limitation, loss or damage by way of loss of profits, loss of business opportunity, business interruption or loss of information, however arising and whether in contract, tort or otherwise, which you may suffer in connection with or arising out of (a) your use of the Site or any linked website; or (b) your use of or reliance on information or any other material accessed through the Site including via any linked website.

Governing Law

These Conditions and usage of the Site shall be governed by the Laws of Dubai, UAE and the courts of Dubai shall have exclusive jurisdiction to hear any disputes emerging from the usage of this site.