{"id":84,"date":"2018-02-19T09:36:03","date_gmt":"2018-02-19T09:36:03","guid":{"rendered":"https:\/\/myviva.com\/om\/?page_id=84"},"modified":"2026-01-15T13:43:27","modified_gmt":"2026-01-15T09:43:27","slug":"about-viva","status":"publish","type":"page","link":"https:\/\/myviva.com\/om\/about-viva\/","title":{"rendered":"About VIVA"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_tta-container\" data-vc-action=\"collapse\"><div class=\"vc_general vc_tta vc_tta-tabs vc_tta-color-white vc_tta-style-flat vc_tta-shape-square vc_tta-spacing-1  terms-of-use-tour-section-title vc_tta-tabs-position-left vc_tta-controls-align-left vc_tta-controls-size-md\"><div class=\"vc_tta-tabs-container\"><ul class=\"vc_tta-tabs-list\" role=\"tablist\"><li class=\"vc_tta-tab vc_active\" data-vc-tab role=\"presentation\"><a href=\"#about-us\" data-vc-tabs data-vc-container=\".vc_tta\" role=\"tab\" aria-selected=\"false\" id=\"tab-about-us\"><span class=\"vc_tta-title-text\">About Us<\/span><\/a><\/li><li class=\"vc_tta-tab\" data-vc-tab role=\"presentation\"><a href=\"#our-vision-and-mission\" data-vc-tabs data-vc-container=\".vc_tta\" role=\"tab\" aria-selected=\"false\" id=\"tab-our-vision-and-mission\"><span class=\"vc_tta-title-text\">Our Vision &amp; Mission<\/span><\/a><\/li><li class=\"vc_tta-tab\" data-vc-tab role=\"presentation\"><a href=\"#brand-promise\" data-vc-tabs data-vc-container=\".vc_tta\" role=\"tab\" aria-selected=\"false\" id=\"tab-brand-promise\"><span class=\"vc_tta-title-text\">Brand Promise<\/span><\/a><\/li><\/ul><\/div><div class=\"vc_tta-panels-container\"><div class=\"vc_tta-panels\"><div class=\"vc_tta-panel vc_active\" id=\"about-us\" data-vc-content=\".vc_tta-panel-body\"><div class=\"vc_tta-panel-heading\"><h4 class=\"vc_tta-panel-title\"><a href=\"#about-us\" data-vc-accordion data-vc-container=\".vc_tta-container\"><span class=\"vc_tta-title-text\">About Us<\/span><\/a><\/h4><\/div><div class=\"vc_tta-panel-body\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2 style=\"text-align: left; font-size: 24px; color: #e32525; font-weight: 800;\">About Us<\/h2>\n<p><span style=\"color: #858585; font-size: 16px; line-height: 1.6;\">Welcome to VIVA!<\/span><\/p>\n<p><span style=\"color: #858585; font-size: 16px; line-height: 1.6;\">VIVA is the FIRST UAE food discounter in the region operating on a discount model, offering the highest quality products to its customers at the lowest price.<\/span><\/p>\n<p><span style=\"color: #858585; font-size: 16px; line-height: 1.6;\">Since our inauguration on 28 Feb 2018 at the Grand Avenue Mall, the communities of Sharjah, Ajman &amp; Deira are now able to enjoy \u201c\u2018FRESHER. CHEAPER. BETTER\u2019 shopping.<\/span><\/p>\n<p><span style=\"color: #858585; font-size: 16px; line-height: 1.6;\">VIVA literally means `long live!&#8217;, and your lifestyle gets healthier and more affordable with us. As a food discounter retailer, we offer a complete shopping trip with a range of high-quality products at cheaper prices.<\/span><\/p>\n<p><span style=\"color: #858585; font-size: 16px; line-height: 1.6;\">VIVA stores serve as neighbourhood stores in localities with a dense residential footprint. Besides food products, we also carry a variety of non-food products to cater to the larger section of consumers.<\/span><\/p>\n<p><span style=\"color: #858585; font-size: 16px; line-height: 1.6;\">Every 2 weeks, selected non-food products will be on SPECIAL BUYS at rock bottom prices for a limited time period. Just sign up for our e-newsletter to get the latest news on our offers.<\/span><\/p>\n<p><span style=\"color: #858585; font-size: 16px; line-height: 1.6;\">At VIVA, all our products are handpicked by our experienced buyers, and are offered under VIVA exclusive brands. They meet or exceed the national brands on taste, quality and, of course, price. More than 80% of those products are of European Product Quality too. We can\u2019t promise you\u2019ll find the choices of the same item, but we can promise you\u2019ll find the best one. If you\u2019re not 100% satisfied, bring it back. We\u2019ll replace the product or refund your money.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><div class=\"vc_tta-panel\" id=\"our-vision-and-mission\" data-vc-content=\".vc_tta-panel-body\"><div class=\"vc_tta-panel-heading\"><h4 class=\"vc_tta-panel-title\"><a href=\"#our-vision-and-mission\" data-vc-accordion data-vc-container=\".vc_tta-container\"><span class=\"vc_tta-title-text\">Our Vision &amp; Mission<\/span><\/a><\/h4><\/div><div class=\"vc_tta-panel-body\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p style=\"text-align: left; font-size: 24px; color: #e32525; font-weight: 800;\">Our Vision &amp; Mission<\/p>\n<p><span style=\"color: #858585; font-size: 16px; font-weight: 900; line-height: 1.6;\">To be the food value destination by delivering our FRESHER. CHEAPER. BETTER. promise everyday and earn customer lifetime loyalty.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><div class=\"vc_tta-panel\" id=\"brand-promise\" data-vc-content=\".vc_tta-panel-body\"><div class=\"vc_tta-panel-heading\"><h4 class=\"vc_tta-panel-title\"><a href=\"#brand-promise\" data-vc-accordion data-vc-container=\".vc_tta-container\"><span class=\"vc_tta-title-text\">Brand Promise<\/span><\/a><\/h4><\/div><div class=\"vc_tta-panel-body\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p style=\"text-align: left; font-size: 24px; color: #e32525; font-weight: 800;\">PROMISE OF FRESHER.CHEAPER.BETTER.<\/p>\n<p><span style=\"color: #858585; font-size: 16px; line-height: 1.6;\">In delivering our promise of FRESHER. CHEAPER. BETTER. we ensure we are consistent in everything we do.<\/span><\/p>\n<p><span style=\"color: #858585; font-size: 16px; line-height: 1.6;\">A key value at VIVA is simplicity \u2013 both for customers and ourselves. We will always focus on the basics and find innovative ways to listen to our customers and colleagues and stay close to reality.<\/span><\/p>\n<p style=\"text-align: left; font-size: 24px; color: #e32525; font-weight: 800;\">FRESHER.PROMISE.<\/p>\n<p><span style=\"color: #858585; font-size: 16px; line-height: 1.6;\">We promise our customers fresher products because of our supply chain management.<\/span><\/p>\n<ul>\n<li><span style=\"color: #858585; font-size: 16px; line-height: 1.6;\">High Quality Standards. FRESHER ALWAYS.<\/span>\n<ul>\n<li><span style=\"color: #858585; font-size: 16px; line-height: 1.6;\">We monitor the shipping of our handpicked, high quality products so your shopping is FRESHER Always.<\/span><\/li>\n<\/ul>\n<\/li>\n<li><span style=\"color: #858585; font-size: 16px; line-height: 1.6;\">Directly Sourced. FRESHER ALWAYS.<\/span>\n<ul>\n<li><span style=\"color: #858585; font-size: 16px; line-height: 1.6;\">Our products are directly sourced. We are in control from production, storage and shipping to the stores. As such our supply chain management ensures what you buy is FRESHER Always.<\/span><\/li>\n<li><span style=\"color: #858585; font-size: 16px; line-height: 1.6;\">We also partner with a wide variety of growers \u2013 including some local farms \u2013 to offer a wide variety of fresh, in-season produce.<\/span><\/li>\n<\/ul>\n<\/li>\n<li><span style=\"color: #858585; font-size: 16px; line-height: 1.6;\">Quality &amp; Temperature Checked. FRESHER Always.<\/span>\n<ul>\n<li><span style=\"color: #858585; font-size: 16px; line-height: 1.6;\">Food products deteriorate over time due to temperature abuse or unsupervised handling. To ensure product quality, the cold chain is never broken in every stage of the journey to your table. This is how we keep up our promise of FRESHER Always.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"color: #858585; font-size: 16px; line-height: 1.6;\">VIVA ensures your products stay fresher longer. Simply experience the difference by shopping with us.<\/span><\/p>\n<p style=\"text-align: left; font-size: 24px; color: #e32525; font-weight: 800; margin-top: 30px;\">CHEAPER.PROMISE.<\/p>\n<p><span style=\"color: #858585; font-size: 16px; line-height: 1.6;\">To be able to maintain low prices, cost-efficiency is a continuing effort at Viva. We identify new and dependable sources to buy from and negotiate further with existing suppliers. These are reasons why we are able to continue saving money for our customers while delivering exceptional value to them.<\/span><\/p>\n<ul>\n<li><span style=\"color: #858585; font-size: 16px; line-height: 1.6;\">Efficient Operations. CHEAPER Prices.<\/span>\n<ul>\n<li><span style=\"color: #858585; font-size: 16px; line-height: 1.6;\">Multi-tasking and well-trained, our team works to deliver cost efficiency so we may pass it on to customers.<\/span><\/li>\n<li><span style=\"color: #858585; font-size: 16px; line-height: 1.6;\">Our range and the bi-weekly offers are displayed in their designed shipping boxes to help save time and resources to restock shelves.<\/span><\/li>\n<li><span style=\"color: #858585; font-size: 16px; line-height: 1.6;\">Working in a highly process-driven manner is a key factor that keeps our prices low for customers.<\/span><\/li>\n<\/ul>\n<\/li>\n<li><span style=\"color: #858585; font-size: 16px; line-height: 1.6;\">Directly Sourced. CHEAPER Prices.<\/span>\n<ul>\n<li><span style=\"color: #858585; font-size: 16px; line-height: 1.6;\">Going directly to the producers without a middleman ensures that we are fully informed of the origin and quality of the products we offer to customers. As such, our range is 100% private label and thus we have high visibility of products that we bring into our stores. Equally as important, this enables us to offer you cheaper prices.<\/span><\/li>\n<\/ul>\n<\/li>\n<li><span style=\"color: #858585; font-size: 16px; line-height: 1.6;\">Exclusive Brands. CHEAPER Prices.<\/span>\n<ul>\n<li><span style=\"color: #858585; font-size: 16px; line-height: 1.6;\">Being 100% private label also allows us to purchase in volume. This brings down the cost of procurement; we pass on the savings to you without compromising on quality.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"text-align: left; font-size: 24px; color: #e32525; font-weight: 800; margin-top: 30px;\">BETTER.PROMISE.<\/p>\n<ul>\n<li><span style=\"color: #858585; font-size: 16px; line-height: 1.6;\">Products Chosen for You. BETTER. Shopping.<\/span>\n<ul>\n<li><span style=\"color: #858585; font-size: 16px; line-height: 1.6;\">All our products are sourced with careful consideration of taste, quality, and ingredients. We only choose the best product range for you so that you may shop hassle free and complete your shopping faster with us. Enjoy BETTER Shopping.<\/span><\/li>\n<\/ul>\n<\/li>\n<li><span style=\"color: #858585; font-size: 16px; line-height: 1.6;\">Clean &amp; Spacious Stores. BETTER Shopping.<\/span>\n<ul>\n<li><span style=\"color: #858585; font-size: 16px; line-height: 1.6;\">We take pride of the fact that you can shop with complete comfort and ease in our stores. Our aisles are kept clutter free, and hygiene and safety are maintained at our stores as a top of priority. Enjoy BETTER Shopping.<\/span><\/li>\n<\/ul>\n<\/li>\n<li><span style=\"color: #858585; font-size: 16px; line-height: 1.6;\">Closer to You. BETTER Shopping.<\/span>\n<ul>\n<li><span style=\"color: #858585; font-size: 16px; line-height: 1.6;\">We want to serve local neighbourhoods and be closer to you, as such all our stores are centrally located and are easier to reach. Enjoy BETTER Shopping.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"color: #858585; font-size: 16px; line-height: 1.6;\">At VIVA, all the small differences that we are constantly making add up to a big impact \u2013 in store and in your wallet.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"About UsOur Vision &amp; MissionBrand PromiseAbout Us About Us Welcome to VIVA! 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